Lagos, Nigeria; November 9, 2015: Chain Reactions Nigeria, the leading Public Relations and Integrated Communications Consultancy, has set the new pace for the Integrated Marketing Communications sector as it unveils Nigeria’s first-of-kind bespoke youth trends report, Nigerian Trends Report on Thursday 12, November 2015. The Nigerian Trends Report is an in-depth survey of common trends... Continue Reading →
When an idea's time has come, everything seems to fall into place. Such is the case with Finnegans Reverse Food Truck (RFT). Last December, Finnegans (a brewery, more below) founder Jacquie Berglund was in a meeting with her pro bono advertising team at Martin Williams when they pitched the idea of a Reverse Food Truck... Continue Reading →
This is brilliant stunt by Jamaica TourismGiant and RelaxDraftfcb's big yellow stuntBy Tim Nudd This basicaly Outdoor media with a heavy dose of touch and interaction. Purely from a messaging point of view is amazing in the sense the media is the message and the message is in the media. The stress ball connects the stressful... Continue Reading →
What do you think about the new Woolies plagiarism debacle. Leave your comments below.
Fair warning: This isn’t going to be a happy post, because what’s happened has left me very, very sad.
It’s not easy being a designer, and even less easy being a small, independent designer. You’re constantly having to find a balance between paying your bills, and being true to your art. For most designers, being approached by a big retail chain would sound like a dream come true. Right?
I was approached by the buying head of homeware at Woolworths at the beginning of 2013. (For those of you outside SA, Woolworths is the equivalent of Marks & Spencer or Macy’s.)
A meeting was set up to meet the buying head and another homeware buyer, to discuss having some of my Touchee Feelee range form part of Woolworth’s new “artisan” range. I took samples of all my work to the meeting, and was asked if they could hold on…
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These are excellent examples of engaging media.
Definition Engaged media is any medium that gives the audience the power to interact with the media. By interact we dont been sending an sms or tearing off a number on a tearOff flyer.
Engagement means that audience is able to engage with the content or the medium of delivery….engaged media is designed to create an individual experience for each person engaging the media or message. Call to action has to be instant and equally responsive to crowd input.
The BOS Tweeting vending was one such campaign. The vending machine would dispense drinks to people who follwed @BOS and used a hashtag to earn a “free” can of BOS energy drink
See video: http://goo.gl/a2bCP1
Following on from my last post on experiential marketing, I thought it would be good to pop up a short video rich post, showcasing what I think are 7 great examples of experiential marketing in action.
So, without further ado, here are the videos (in NO particular order!)…
Experiential Video 1 – Live Augmented Reality-National Geographic
This campaign proved a great success with consumers at the UK shopping centre it was ran at. A brilliant example of a brand engaging with the public.
Experiential Video 2 – Pepsi MAX & Jeff Gordon Present: “Test Drive”
Although this stunt only truly interacted with one individual (who appeared genuinely scared, but then if you’re going to scare someone, why NOT scare a used car salesman!), the actual reach of the stunt was amplified massively via social media, with over 36 million views on YouTube (at the time of writing).
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Afro Lounge - Entrepreneur Video profile - Client: IDF.co.za Why use Video Profiles This Video profile was developed for Business Funders http://www.IDF.co.za and Afro Lounge Kitchen Bar.. Afro Lounge specializes in this contemporary African, South African cuisines and are famous for their Grills. contact for bookings Linda@afrolounge.co.za The Video Profile: Is a powerful solution is the... Continue Reading →
://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) (Source: http://www.youtube.com/)