Security Moms #GoodComms

This week, we celebrated International Women’s Day , we are looking different solutions and campaigns that seek to show what happens when women are empowered and acknowledged. 

https://youtu.be/LpK8BbwZ0ok

Campaign Analysis: 

In 2014, Brazil led the world table in terms of football related deaths, so to ensure hooligans towed the line, fan’s mum’s filled in for security during the most violent game of the season. 

Not only did the campaign have a global impact, Ogilvy Brasil effortlessly demonstrated the immense maternal power, strength and influence of women.



Award: White Pencil / Creativity for Good (White Pencil) / Advertising & Marketing Communications – Brand / 2016 
Agency: Ogilvy Brasil

Client: Sport Clube do Recife

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