#GoodComms Momondo Travel – DNA journey experiment 

Can you fight intolerance with DNA? Momondo and & Co.  a travel & accommodation business, is launching a global campaign where we challenge our view of ourselves and the world around us through DNA. 

The campaign challenges social and ideological stances to open your mind by revealing the complex identities we carry.

They reveal to people the nationalistic DNA journey as mapped by countries! 

See what happens 


Individual DNA journeys 

Ellaha’s Roots by DNA
Carlos thought he was Cuban
Karen from Burundi?


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