These are excellent examples of engaging media.
Definition Engaged media is any medium that gives the audience the power to interact with the media. By interact we dont been sending an sms or tearing off a number on a tearOff flyer.
Engagement means that audience is able to engage with the content or the medium of delivery….engaged media is designed to create an individual experience for each person engaging the media or message. Call to action has to be instant and equally responsive to crowd input.
The BOS Tweeting vending was one such campaign. The vending machine would dispense drinks to people who follwed @BOS and used a hashtag to earn a “free” can of BOS energy drink
See video: http://goo.gl/a2bCP1
Following on from my last post on experiential marketing, I thought it would be good to pop up a short video rich post, showcasing what I think are 7 great examples of experiential marketing in action.
So, without further ado, here are the videos (in NO particular order!)…
Experiential Video 1 – Live Augmented Reality-National Geographic
This campaign proved a great success with consumers at the UK shopping centre it was ran at. A brilliant example of a brand engaging with the public.
Experiential Video 2 – Pepsi MAX & Jeff Gordon Present: “Test Drive”
Although this stunt only truly interacted with one individual (who appeared genuinely scared, but then if you’re going to scare someone, why NOT scare a used car salesman!), the actual reach of the stunt was amplified massively via social media, with over 36 million views on YouTube (at the time of writing).
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