PANERA BREAD – A business model that promotes #SocialGood

Panera Bread – Live consciously and eat deliciously 

Panera Bread is one of many new brands that practice #GoodBranding and understand that they can do business and make a difference in society. 


Panera Bread is created in the mould of a traditional baker, all bread is freshly baked before sunrise and donated to needy causes after sunset everyday. 


This proves that entrepreneurial endeavour is not a profit only objective, businesses that practice good branding principles can made a difference to the community and help change society one business at a time.


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