This book tries to unravel the power of narrative and how it shapes human understanding of the world. “The human mind is hapless against the pull of storytelling”.
Whats your brand narrative, can we tell the story of your brand and what it stands for in every action that it takes?
Our Business is premised of building narratives, consistent, powerful and guiding narratives. The narratives give the brand its meaning, purpose and focus in every action.